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Privacy Policy
APUS Virtual Business Solutions - Privacy Policy
Effective Date: July 18, 2025
This Privacy Policy describes how APUS Virtual Business Solutions ("we," "us," or "our") collects, uses, and protects your personal information when you use our Software as a Service (SaaS) platform (the "Service"). This policy is an integral part of our Terms of Use and is designed to comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
By accessing or using our Service, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with the terms of this policy, please do not use the Service.
1. The Purpose of Our Data Collection: Lead Generation, Not Sale
At APUS Virtual Business Solutions, our primary business is to provide a powerful tool for your lead generation efforts. We collect and process personal information solely for the purpose of facilitating your lead generation activities and improving our Service.
Crucially, we want to make it unequivocally clear: We DO NOT sell, rent, or trade your personal data, or any data generated through your use of our Service, to third parties for their marketing purposes or any other commercial use beyond the scope of providing and improving our Service to you.
2. Information We Collect
To effectively provide our lead generation Service, we collect various types of information, including personal data.
2.1 Information You Provide Directly:
This includes personal information you voluntarily provide to us when you:
* Register for an account: Your name, email address, company name, job title, and billing information.
* Communicate with us: Information you provide when contacting our support team, sending us inquiries, or providing feedback.
* Configure your account: Any preferences or settings you choose within the Service.
2.2 Information We Collect Automatically (Usage Data):
When you access and use the Service, we may automatically collect certain information about your device and usage patterns to ensure the Service functions correctly and to help us improve it. This may include:
* IP Address: Your device's Internet Protocol address.
* Device Information: Browser type, operating system, device type, screen resolution.
* Usage Data: Pages viewed, features used, time spent on the Service, clickstream data, and referral sources. This data helps us understand how the Service is being used and identify areas for improvement.
3. How We Use Your Information
We use the information we collect for the following purposes:
* To Provide and Maintain the Service: To operate, deliver, and improve the functionality of our SaaS platform.
* To Manage Your Account: To create and manage your user account, provide customer support, and send you service-related notifications (e.g., billing, security alerts).
* For Lead Generation: To enable the core functionality of the Service, which is to assist you in generating leads for your business based on the parameters you set within the platform.
* To Improve Our Service: To analyze usage trends, conduct research, and develop new features to enhance user experience and Service performance.
* To Communicate with You: To respond to your inquiries, provide support, and send you important updates or announcements related to the Service.
* For Security and Fraud Prevention: To detect, prevent, and address technical issues, fraud, or security incidents.
* To Comply with Legal Obligations: To meet our legal obligations and respond to lawful requests from public authorities.
4. Legal Basis for Processing Your Information (GDPR)
Under GDPR, we rely on the following legal bases for processing your personal data:
* Consent: We primarily rely on your explicit consent, which you provide by registering for and using our Service. You have the right to withdraw your consent at any time (see Section 8.8), without affecting the lawfulness of processing based on consent before its withdrawal.
* Contractual Necessity: Processing is necessary for the performance of the contract between you and APUS Virtual Business Solutions (i.e., to provide you with the Service you have subscribed to).
* Legitimate Interests: We may process your data where it is necessary for our legitimate interests (e.g., to improve our Service, ensure security, or for internal analytics), provided that these interests do not override your fundamental rights and freedoms.
5. Data Sharing and Disclosure
As stated, we do not sell your personal data. We only share your information in the following limited circumstances:
* With Service Providers: We may share your information with trusted third-party service providers who perform services on our behalf, such as payment processing, hosting, data analytics, and customer support. These providers are contractually bound to protect your data and are prohibited from using your personal information for any purpose other than providing services to APUS Virtual Business Solutions.
* For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
* Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any such change in ownership or control of your personal information.
* With Your Consent: We may share your information with other third parties with your explicit consent.
6. Data Security
We are committed to protecting the security of your personal information. We implement robust technical and organizational measures designed to safeguard your data from unauthorized access, alteration, disclosure, or destruction. These measures include:
* Encryption: Using SSL/TLS encryption for data in transit.
* Access Controls: Restricting access to personal data to authorized personnel on a need-to-know basis.
* Regular Security Audits: Conducting periodic reviews of our security practices.
* Data Minimization: Collecting only the data necessary for the stated purpose.
* Employee Training: Ensuring our staff are trained on data protection best practices.
While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
Upon expiration of the retention period, your personal data will be securely deleted or anonymized.
8. Your Data Protection Rights (GDPR)
Under the GDPR, you have the following rights concerning your personal data:
8.1 Right to Be Informed: You have the right to be informed about the collection and use of your personal data. This Privacy Policy serves to provide this information.
8.2 Right of Access (Art. 15 GDPR): You have the right to request a copy of the personal data we hold about you and to confirm that it is being processed lawfully.
8.3 Right to Rectification (Art. 16 GDPR): You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
8.4 Right to Erasure ("Right to Be Forgotten") (Art. 17 GDPR): You have the right to request the deletion of your personal data under certain circumstances (e.g., when the data is no longer necessary for the purposes for which it was collected, or you withdraw consent and there is no other legal ground for processing).
8.5 Right to Restrict Processing (Art. 18 GDPR): You have the right to request that we limit the way we use your personal data under certain circumstances (e.g., if you contest the accuracy of the data, or the processing is unlawful).
8.6 Right to Data Portability (Art. 20 GDPR): You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible.
8.7 Right to Object (Art. 21 GDPR): You have the right to object to the processing of your personal data for certain purposes, including direct marketing, or processing based on legitimate interests.
8.8 Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
8.9 Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, place of work, or place of the alleged infringement if you believe your GDPR rights have been violated.
To exercise any of these rights, please contact us at contact@apusvbsolutions.com. We will respond to your request within one month, and we may ask for additional information to verify your identity.
9. International Data Transfers
As a global company (or if you use global service providers), your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If we transfer your personal data outside the European Economic Area (EEA), we will ensure that appropriate safeguards are in place to protect your privacy rights, such as relying on adequacy decisions by the European Commission, using Standard Contractual Clauses (SCCs) approved by the European Commission, or other legally recognized transfer mechanisms.
10. Cookies and Tracking Technologies
We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our Service and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. They are sent to your browser from a website and stored on your device.
We use cookies for purposes such as:
* Authenticating users
* Remembering user preferences
* Analyzing Service usage and traffic
* Improving the Service's performance and functionality
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. Our Cookie Policy, available at [Link to your Cookie Policy, if separate], provides more detailed information about our use of cookies.
11. Links to Other Websites
Our Service may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
12. Children's Privacy
Our Service is not intended for use by individuals under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
13. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this Privacy Policy. We will also inform you via email and/or a prominent notice on our Service prior to the change becoming effective, if the changes are material.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
By email: contact@apusvbsolutions.com
By phone: 770-818-6512